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Brand News

  • VW names interim Audi boss, seeking to steady brand after CEO arrest
    Volkswagen Group suspended Audi boss Rupert Stadler and announced an interim replacement with Abraham Schot, seeking to steady its most profitable business after German authorities arrested Stadler as part of an emissions probe.
    AutoNews.com.  Tue, 19 Jun 2018 08:52:37 EST.  Subscription may be required.
  • Byton's Branding Plan Include Fans As Co-Creators For Upcoming Electric SUV
    Establishing a new brand isn't just about making good products people want to buy. You also have to get your products on their radar in the first place.
    By Sebastian Blanco, Contributor.  Forbes.  Mon, 18 Jun 2018 13:42:00 -0400.
  • At Hyundai, new cars and trucks shift from family look to sexier design
    Continuing a break with the family look that the South Korean brand cultivated in previous generations of vehicles, Hyundai will soon start rolling out a new design language that gives each model and each segment its own independent aesthetic.
    AutoNews.com.  Sat, 16 Jun 2018 00:01:00 EST.  Subscription may be required.
  • 2019 Acura RDX A-Spec - A Return To Form For Honda's Performance Division
    The 2019 Acura RDX A-Spec is a big step in the direction of returning the brand to its roots.
    By Sam Abuelsamid, Contributor.  Forbes.  Sat, 9 Jun 2018 16:12:00 -0400.
  • Chrysler on Chopping Block as an Automobile Brand?
    Chrysler could be on the chopping block as an automobile brand Friday when Fiat Chrysler Automobiles chief executive Sergio Marchionne speaks at the FCA investors meeting in Balocco, Italy, according to the Automotive News.
    Newsmax.  Thu, 31 May 2018 13:45:42 EDT.
  • 2018 Buick LaCrosse Avenir First Test: Quietly Cruising
    Buick is a brand that straddles the line between luxury and mainstream in North America, but it aspires to move up the ladder. ...
    Stefan Ogbac.  Motor Trend.  Wed, 30 May 2018 08:00:48 +0000.
  • Porsche to recall 60,000 SUVs for emissions problems: German regulator
    HAMBURG (Reuters) - Volkswagen's sports-car brand Porsche has been asked by Germany's KBA automotive regulator to recall around 60,000 diesel-engined Macan and Cayenne sport-utility vehicles, a KBA spokesman said.
    Reuters.  Fri, 18 May 2018 06:34:57 -0400.
  • Buy tires on Amazon, install them at Sears
    Shoppers will soon be able to buy any brand of tires from Amazon.com, have them shipped to a Sears Auto Center and then bring in their car to get them installed.
    ABC News.  Wed, 09 May 2018 13:35:54 -0400.
  • Audi eyes 800,000 electric and hybrid car sales in 2025
    BERLIN (Reuters) - German premium brand Audi on Tuesday said it plans to sell about 800,000 battery-electric and hybrid powered cars in 2025, as it seeks to catch up with electric car rival Tesla and emerge from a damaging emissions-cheating scandal.
    Reuters.  Tue, 08 May 2018 13:18:12 -0400.
  • Used Cars (Information)
    Buying a used car is often much more cost effective than buying a brand new automobile. Find a helpful used car buying guide, as well as links to popular auto manufacturers.
    http://www.carbuying.us/used-car.htm

Brand Definition(s)

The word brand is a noun.  Brand means (1) a cutting or thrusting weapon with a long blade, (2) a recognizable kind, (3) a symbol of disgrace or infamy, (4) identification mark on skin, made by burning, (5) a name given to a product or service, (6) a piece of wood that has been burned or is burning.
Brand is also a verb that means (1) mark or expose as infamous, (2) to accuse or condemn or openly or formally or brand as disgraceful, (3) burn with a branding iron to indicate ownership; of animals.

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