Audi marketing expert Bram Schot will become the luxury brand's CEO on Jan. 1, making permanent a role he has held on an interim basis since June.
AutoNews.com. Wed, 12 Dec 2018 08:54:25 EST. Subscription may be required.
Carlos Ghosn's arrest in Tokyo is already having consequences, from product marketing to international diplomatic relations. More complications could be ahead.
AutoNews.com. Mon, 10 Dec 2018 00:01:00 EST. Subscription may be required.
We've all seen glossy advertising campaigns that seem a world away from the reality of the product. But for Volvo, marketing must reflect what is actually happening inside the company.
CNBC. Fri, 21 Sep 2018 05:11 GMT.
Land Rover is expanding the bounds of digital marketing in the auto industry by devoting a well-produced series of video stories for its 70th-anniversary campaign that it doesn't intend to produce for television ads.
By Dale Buss, Contributor. Forbes. Tue, 21 Aug 2018 22:44:00 -0400.
Toyota has made it very clear that the brand isn't backing away from sedans even though some American rivals are. But that doesn't mean Toyota is standing still with its traditional cars. ...
By Dale Buss, Contributor. Forbes. Tue, 31 Jul 2018 10:55:00 -0400.
DORAL, Fla.--(BUSINESS WIRE)--HGreg.com appoints Chase Sattler, Vice President of Operations, and Soledad Gonzalo, Regional Marketing Director, to its management team.
Business Wire. Wed, 14 Mar 2018 12:00:00 UTC.
Back in early 2014, Cadillac’s senior executive Bob Ferguson convinced Uwe Ellinghaus to leave luxury design brand Montblanc International and to join Cadillac as its chief marketing officer. ...
Collin Woodard. Motor Trend. Mon, 04 Dec 2017 23:30:35 +0000.
This marketing category page lists editorially-reviewed websites and web pages that pertain to this topic.
The word marketing is a noun. Marketing means (1) shopping at a market, (2) the commercial processes involved in promoting and selling and distributing a product or service, (3) the exchange of goods for an agreed sum of money.