Hyundai's new Sonata design has recaptured the magic of the path-breaking 2010 Sonata, which upended the mid-sized sedan segment. But is good design enough to help Hyundai sell the sedan in a crossover-crazy U.S. auto market?
By Frank Ahrens, Contributor. Forbes. Thu, 7 Mar 2019 11:54:00 -0500.
For a video campaign to promote the 2018 Sonata, Hyundai couldn't go in with a goal of reaching broad groups like millennials. It had to go hunting specifically for in-market sedan buyers, a pool that becomes shallower by the year.
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More of Everything Without Sacrificing the Value Proposition The post 7 Cool Changes on the 2018 Hyundai Sonata appeared first on Motor Trend.
Stefan Ogbac. Motor Trend. Wed, 19 Jul 2017 08:00:00 +0000.
The mid-size sedan market is extremely competitive. Buyers are leaving for crossover sport utilities. Automakers are renewing and refreshening their mid-size car offerings to keep them appealing. Today's mid-size car is the best ever produced.
By George Peterson, Contributor. Forbes. Mon, 17 Jul 2017 17:49:00 -0400.
The word sonata is a noun. Sonata means (1) a musical composition of 3 or 4 movements of contrasting forms.